QMR encompasses various methodologies, each with its unique process and potential insights. Below are the top 4 types of the same most prevalent with the businesses:

1. Focus Group

2. Ethnographic Interview

3. Observational Research

4. In-depth Interviews

As the demand for deeper market understanding grows, Qualitative Market Research (QMR) has proven to be a game-changer for Indian businesses seeking a deeper connection with their customers. Efficiently done QMR offers an unparalleled view of the customer journey, highlighting not just the destinations but the experiences along the way.